ShenyangThe grand opening of the 2023 China Brand Day event! Haikuo Mechanical Craftsman's Mood Builds National Brand
2023/05/11 click:20634

"Chinese brands, shared by the world", the China Brand Day event kicked off at the Shanghai World Expo Exhibition and Convention Center on May 10, 2023. This exhibition was jointly organized by the National Development and Reform Commission, the Publicity Department of the Communist Party of China Central Committee, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the State-owned Assets Supervision and Administration Commission of the State Council, the State Administration for Market Regulation, the National Intellectual Property Administration, and the Shanghai Municipal People's Government. 


The Liaoning Provincial Development and Reform Commission, in collaboration with the Provincial Committee of Publicity, the Provincial Department of Industry and Information Technology, the Provincial Department of Finance, the Provincial Department of Agriculture and Rural Affairs, the Provincial Department of Commerce, the Provincial State-owned Assets Supervision and Administration Commission, the Provincial Market Supervision Administration, and the Provincial Intellectual Property Bureau, jointly created the Liaoning exhibition area with the theme of "Liaoning Expands the World". The entire exhibition hall features a style dominated by a sense of technology and futurism, drawing inspiration from the mighty waters of Liaoning River as the core design concept, depicting the surging and powerful posture of continuous upward flow, symbolizing the advancement and development of Liaoning's brand digitalization wave. The overall exhibition area is adorned with LED and digital technology lines for embellishment, and the LOGO is creatively designed with the letters L and N, vividly interpreting the beautiful connotation and profound heritage of "Liaoning Expands the World". 


The layout of the exhibition hall was carefully planned, with three major theme units set up: "Three Major Articles on Structural Adjustment", "Digital Liaoning Manufacturing Strong Province", and "New Chapter of a Better Life". 42 Liaoning self-owned brand enterprises were carefully selected to participate in the exhibition both online and offline, covering multiple industries such as industry, agriculture, science and technology, and medicine. Through various multi-dimensional and three-dimensional media forms such as pictures, videos, technological devices, and interactive experiences, the achievements of brand building in Liaoning Province were fully and comprehensively displayed. Through brand display spaces with unique styles, a distinctive viewing experience was provided for the visitors.


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