Corporate Vision
Build a national-level production base for straw utilization equipment
We will leverage our own strengths, enhance our competitiveness through continuous innovation and systematic marketing, and contribute to the development of agricultural machinery in China and around the world. We aim to become a respected and leading provider of agricultural machinery solutions in multiple aspects.
Global leadership is demonstrated in aspects such as having a leading technological advantage, an advanced corporate culture, excellent human resources, efficient operational organization, stable financial performance, reasonable social responsibility, clear regional layout, and a reasonable proportion of international business.
Corporate spirit
Integration and innovation, practical and hardworking efforts
Innovation through integration is our key to success, while being pragmatic and striving hard is the foundation for our establishment.
Integration requires an inclusive mindset, while innovation demands a bold and resolute spirit. Integration focuses on internal improvement, while innovation emphasizes external expansion. It is about broadening horizons, fostering unity, and integrating wisdom and knowledge across the world. Innovation aims to create value, achieve success, and envision the future.
Pragmatism means being down-to-earth and not being vain. Striving means having a spirit of hard work, being brave in the face of challenges and determined to win. Haike is honest in its words, practical in its actions, and efficient in its results. It is particularly capable of enduring hardships, fighting bravely, and making contributions.
Core values
Have virtue and be steadfast in action, collaborate to achieve far-reaching goals.
"Harmony of Virtue and Diligence in Action" is a generalization of traditional Chinese virtues and serves as our moral code. "Collaboration for Far-reaching Success" describes the characteristics of industries in the new era and is our work requirement, emphasizing teamwork and team spirit.
| Haikuo Concept | |
◆ Operation philosophy Innovation as the driving force, market-oriented, quality as the guarantee | |
◆ Management concept Systematization, acceleration, collaboration | |
◆ Innovative concept Openness, inclusiveness, transcendence | |
◆ Market concept Market-oriented, customer-centered | |
◆ Quality concept Serious, rigorous, strict | |
◆ Safety concept Zero violations, zero injuries, zero accidents | |
◆ Talent concept Only those with talent will be employed, and only those with virtue will be given important positions. | |
◆ Environmental protection concept Haikuo Sky is exceptionally fresh. |