Becoming a profitable dealer is the dream of many dealer friends, but in the increasingly fierce market competition, especially in the situation of market depression, it is not easy to make better money and make big money. So, how to become a profitable dealer in the new market environment? Let's take a look at the following analysis

Analysis of Failed Distributors

1. Supported by manufacturers

If the manufacturer supports me, I will purchase; if they do not support me, I will not purchase. If the manufacturer supports me, I will participate in activities; if they do not support me, I will not participate. If they support salary, I will find sales representatives; if they do not support me, I will not find sales representatives. If the manufacturer supports me in running business, I will run; if they do not support me, I will not be able to run.

2. After sales incapable type

I don't have professional after-sales personnel myself, and the key is that I don't understand after-sales at all, nor do I want to outsource after-sales to others. For him, a small problem can become a big problem, often blaming the manufacturer for quality defects, poor quality, and being stuck all day long.

3. Pie shaped falling from the sky

Sitting in the store all day, commuting like urban white-collar workers, unaware of the changes in the market, selling a few retail items and feeling proud for a week, staring at boring videos and news on the computer all day, always thinking that if the brand becomes famous one day, one can also make money. In fact, he had no idea that branding requires accumulation, and success requires even more accumulation.

4. Complaining about the lack of market orientation

A common saying in his mouth is that the market is not doing well now, business has not been as good as the previous two years, it rained today and no one is there, and there is no one during the busy farming season and hot weather. The language signals that nag in his mouth every day are negative, decadent, and lazy. I only know how to sigh and sigh, but I don't know how to explore the market trajectory.

5. Dragging Slowly Type

Doing anything is always slow. It takes half a month to choose a brand, about 10 people to negotiate, the opening is delayed, the activities are delayed, the personnel are delayed, and it is called 'I am carefully inspecting the market and employees, and I don't want to waste a penny'. Actually, they are all making excuses for themselves.

6. Center of gravity offset type

He has discovered a new love, pursued new excitement and goals, and always believed in his heart that the market's inability to do well is not a problem of the market or his own abilities, but rather a problem of not choosing the right brand. Therefore, one thing he must do every year is to choose a new brand to do. Every year, these wasted resources are repeated.

7. Just talking without practicing

We will find that many customers are very good at saying that one set sounds really correct, and it is also very logical and common sense. They have said it many times and for many years, but there is really not much practice. Even if they take action, they are only tentative and stop immediately. There was no effect, but you noticed that he was still talking non-stop.

8. Ultra low price complex type

Many of them have been trained through miscellaneous and low-end brands, and they are more sensitive to prices than anyone else. As long as you set a price, they will think it is high because in their minds, only cheap products are easy to sell, but the price and quality of a product are directly proportional.

9. Chaotic thinking type

In fact, he doesn't even have a messy mindset. Instead, he follows the market trend, wanders around the world, or secretly records and practices something he hears without consulting with others. He works hard alone. What he needs is to communicate with more people and truly understand the needs of customers.

Analysis of Successful Distributors

1. Build a sales team

First class dealers build teams, expand scale, second rate dealers do marketing and strategy, third rate dealers sell products and compete on prices. He attaches great importance to the cultivation and utilization of talents, and boldly introduces talents. I don't care about the loss of short-term benefits, let alone the fact that employees' salaries exceed those of their relatives.

2. Clear target progress type

He is well aware of the market, schedule, time, and methods he wants, and effectively achieves his set goals and execution plans through feasible measures. He gradually broke down the big goal into countless small goals and broke them down one by one.

3. Continuous activity type

160 clients, each client does 2 events per year, which means they have 1 event to do every day. Basically, there are customer activities in his market every day. Although he has become complacent, the customers are always fresh because the place where the activities are held has changed. He has formed an ecological chain for his business.

4. Pay attention to the image of the store

He is particularly sensitive to doorways, image walls, and display shelves. He holds onto small details when they make mistakes and insists on meeting his own requirements. He is a perfectionist. He not only focuses on the image of his store decoration, but also pays more attention to the image of channel agents. There is no reason why such distributors cannot do well.

5. Self solving after-sales service model

Equipped with professional after-sales service personnel and a professional warehouse, commonly used goods are placed on designated shelves. Small problems can be solved by oneself, while big problems can be solved by cutting open the throat. Effective communication is often maintained with the manufacturer's technical teachers.

6. Know where the profit lies

I'm always afraid that after a year, there won't be any money in my account when it's time to settle accounts. Don't care about the overall sales volume, focus more on profit sources. He is very clear about where his profit comes from.

7. Perseverance without transformation

He doesn't give up easily on the choices he makes. He will work with you for 2, 5, 10 years or more, and never give up even in the face of setbacks.

8. Unheard and powerful type

I rarely hear from him, but he does a good job and can achieve the basic sales target every year. He can solve many small problems on his own. And big problems are not a problem in his eyes, they can all be solved.

Conclusion

1. Even the worst products have good distributors. No matter how good a brand is, there are also business people who suffer losses in performance. The success or failure of a business depends on oneself, especially one's level of dedication and determination!

2. The lessons of failure and the experiences of success are equally valuable. Comparative learning, reflective growth!

3. I hope everyone can find the right methods in their work to make the company profitable and achieve better results!